ISBN: 0240806972
Godina izdanja: 2005
Jezik: Engleski
Autor: Strani

by Mindy McAdams

‎ Focal Press 2005 520 strana : ilustrovano

odlična očuvanost

Flash Journalism, as described in Mindy McAdams` book Flash Journalism: How to Create Multimedia News Packages, refers to the process of combining multiple media elements such as video, audio, photos, and animated graphics into a single, interactive, web-based news story or package, primarily using Adobe Flash software (which is now an outdated technology).
The general principles for creating such a multimedia news package are still relevant in modern online journalism, even if the software has changed. The process typically involves the following steps:
The Creation Process

Story Planning: Start with a strong story idea and a clear angle. The story`s narrative drives the media selection, not the other way around.
Gathering Content:
Research: Thoroughly research the topic and verify all information.
Collect Media: Gather a variety of media assets, including text, still photos, audio interviews/sound, and video footage.
Create Graphics: Plan and develop animated graphics, maps, illustrations, or diagrams that help explain complex information in a visual way.
Content Integration & Design:
Select Appropriate Media: Choose the media formats that best serve each part of the story and engage the target audience.
Design Interactivity: Plan how users will interact with the content. Flash journalism emphasized interactivity (e.g., clickable buttons, user-controlled animations) to provide an immersive and personalized experience.
Structure the Narrative: Avoid a purely linear presentation. Structure the package to allow for multiple pathways through the information, integrating the various media elements cohesively so that they complement the main text rather than just being `ornaments` on the side.
Technical Production: Use authoring software (originally Flash, now modern web development tools like HTML5, CSS, and JavaScript, or dedicated multimedia platforms) to combine all the elements.
This involves technical skills such as drawing/animating graphics, integrating sound and photos, and programming interactive elements (e.g., building slideshows with sound, making buttons functional).
Editing and Review: Balance the quantity and quality of media elements to avoid information overload. Ensure functionality, accuracy, and clarity across the entire package.
Publishing and Promotion: Publish the final multimedia package on suitable web platforms and promote it through appropriate channels to increase its reach.

Key Components
A successful multimedia news package features:

Text: The core narrative or descriptive content.
Still Photos: High-quality images to provide visual context.
Audio: Sound clips, interviews, or natural sound to add depth and atmosphere.
Video: Footage on location to show action or interviews.
Animated Graphics/Interactives: Maps, diagrams, or other visual tools that help explain complex data or processes.

The core value remains the focus on telling an accurate and compelling story by leveraging the strengths of different media types in an integrated way.