Godina izdanja: Ostalo
ISBN: Ostalo
Oblast: Dizajn
Jezik: Engleski
Autor: Strani

Beryl McAlhone, David Stuart - A Smile in the Mind
Witty thinking in graphic design
Foreword by Edward de Bono
Designed by The Partners

Phaidon, 2004.
Meki povez, zastitni omot, 240 strana.
Klasicno delo grafickog dizajna.
IZUZETNO RETKO IZDANJE, CAK I U SVETSKIM OKVIRIMA!



This book explores so-called `witty thinking` - arguably the most entertaining area of graphic design. Witty thinking is playfulness with ideas, words playing against images, and unexpected connections prompting new insights. It is clever thinking, not funny drawing.

A Smile in the Mind analyses the intricate thought processes behind the apparently forward images. It shows how to make the case for witty solutions and, through a series of in-depth interviews with the world`s top designers, suggests how to get inspiration. Gathering together the best examples of graphic wit over the past three decades, this book includes work from over 300 designers in the USA, Britain, Europe and Japan. Written with insight and a subtle lightness of touch, it offers designers a friendly read, a helpful sourcebook and a dynamic trigger for ideas.

A Smile in the Mind: Witty thinking in graphic design is a graphic design book written by Beryl McAlhone and David Stuart in 1996.[1] It was first published in hardback in May 1996 through Phaidon Press and was later revised and updated in 2016. The book includes works from over 300 designers in the United States, Britain, Europe, and Japan, and a series of interviews with designers such as Ivan Chermayeff, Milton Glaser, and Alan Fletcher.
Reception

A review in the RSA Journal found places where the `wit wears thin` but `these interludes are few and far between`, and praised the work for its images and examples.[2] Print also gave a review, writing that it was `not only entertaining, it`s also a valuable instruction manual for one of the most useful but difficult-to-judge aspects of contemporary graphics.`[3]

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