Godina izdanja: 2004
ISBN: 288046773X
Oblast: Dizajn
Jezik: Engleski
Autor: Strani

Ben Hargreaves - Eat Me: Successful, Seductive Food Packaging
Rotovision, 2004
159 str.
tvrdi povez
stanje: vrlo dobro

26 cm |

Eat Me showcases the most delectable international food packaging graphic design: from designer lines such as Phillipe Sarck`s bottel watter to the pop kitsch of Japanese sweet wrappers, and from super-branded icons to in house lines and own brands. Eat Me features insights from professionals working within food-packaging graphic design, and essays exploring the practical and psychological issues governing successful work. It also takes three international design groups working in the field as case studies for in-depth analysis, following the designers through the process, from brief to launch.

Contents:
pt. 1. On the surface. Look at me: graphics and typography ; Read me: language and copywriting ; Follow me: international trends in food packaging design ; Own me: packaging as an extension of the brand
pt. 2. Desirable packets. Premium products: for the discerning palate and wallet ; Global domination: big brands and design classics ; Own-label: rise of the superstore competitor ; Shelf life: standout contenders from the shelves
pt. 3. Case studies. Lewis Moberly: Tamarind ; Smart Design: Oxo grind it ; Sandstrom: Miller
Appendices
Featured designers
Index
Acknowledgements

`Featured designers include: Bluedoor, Blue Martin, Coley Porter Bell, Colored Horse, Design Bridge, FutureBrand, Hornall Anderson Design Works, Lewis Moberly, Lippa Pearce, Lipson Alport Glass & Associates, Parker Williams, Pecos Design, Pentagram, Roundel, Sandstrom Design, Smart Design USA, Source Design`--Jacket

Ben Hargreaves was formerly editor of New Design magazine, the UK`s leading journal for product and industrial designers.


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