Cena: |
Želi ovaj predmet: | 1 |
Stanje: | Polovan bez oštećenja |
Garancija: | Ne |
Isporuka: | Pošta Lično preuzimanje |
Plaćanje: | Tekući račun (pre slanja)
PostNet (pre slanja) Lično |
Grad: |
Novi Sad, Novi Sad |
Godina izdanja: Ostalo
ISBN: Ostalo
Oblast: Dizajn
Autor: Domaći
Jezik: Engleski
RUS25)
No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach.