ISBN: Ostalo
Godina izdanja: 1997
Oblast: Dizajn
Jezik: Engleski
Autor: Strani

61211) The World of Fashion , Jay Diamond , Ellen Diamond , Fairchild publications New York 1997 , In The World of Fashion, authors Jay and Ellen Diamond provide an engaging introduction to the fashion industry. Every aspect of fashion is covered, from the history and theory of design to the nuts and bolts of product development, manufacturing, and merchandising for today`s marketplace. This entertaining and enlightening guided tour of the exciting world of fashion provides all the information necessary to launch a successful career.

The text covers all market segments, from women`s, men`s, and children`s apparel to cosmetics, fragrances, accessories, and home fashions.

Discussions of consumer research, design, textiles, forecasting, manufacturing, advertising, promotion, and retailing prepare the reader for careers in the current job market.

Profiles in each chapter highlight the contributions of important personalities and companies.

• Supplementary articles provide up-to-the-minute insights on industry practices.

• Hundreds of illustrations, including a full-color insert, bring the world of fashion to life.

• Exercises, Projects, and Case Problems involve and challenge the reader.

• Chapter Highlights, Important Fashion Terminology and Concepts, and Questions For Review make the book an ideal teaching and learning tool.
tvrd povez, format22 x 28,5 cm , engleski jezik , ilustrovano, 508 strana, na tridesetak strana podvlačeno ili delovi teksta senčeni flomasterom ,