Cena: |
Stanje: | Polovan bez oštećenja |
Garancija: | Ne |
Isporuka: | Pošta CC paket (Pošta) Post Express |
Plaćanje: | Tekući račun (pre slanja) |
Grad: |
Novi Sad, Novi Sad |
Godina izdanja: Ostalo
ISBN: Ostalo
Jezik: Engleski
Autor: Strani
U dobrom stanju
Publisher : Allen Lane
Publication date : 28 Jan. 2010
Language : English
Print length : 224 pages
ISBN-10 : 1846143411
ISBN-13 : 978-1846143410
Item weight : 428 g
Dimensions : 16.2 x 2.4 x 24 cm
A programmer, musician, and father of virtual reality technology, Jaron Lanier was a pioneer in digital media, and among the first to predict the revolutionary changes it would bring to our commerce and culture. Now, with the Web influencing virtually every aspect of our lives, he offers this provocative critique of how digital design is shaping society, for better and for worse.
Informed by Lanier’s experience and expertise as a computer scientist, You Are Not a Gadget discusses the technical and cultural problems that have unwittingly risen from programming choices—such as the nature of user identity—that were “locked-in” at the birth of digital media and considers what a future based on current design philosophies will bring. With the proliferation of social networks, cloud-based data storage systems, and Web 2.0 designs that elevate the “wisdom” of mobs and computer algorithms over the intelligence and wisdom of individuals, his message has never been more urgent.
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Something went wrong around the start of the 21st century. Individual creativity began to go out of fashion. Music became an endless rehashing of the past. Scientists were in danger of no longer understanding their own research. Indeed, not only was individual creativity old-fashioned but individuals themselves. The crowd was wise. Machines, specifically computers, were no longer tools to be used by human minds - they were better than humans.
Welcome to the world of the digital revolution.
Yet what if, by devaluing individuals, we are deadening creativity, endlessly rehashing past culture, risking weaker design in engineering and science, losing democracy, and reducing development - in every sphere? In You Are Not A Gadget, Jaron Lanier, digital guru, and inventor of Virtual Reality, delivers a searing manifesto in support of the human and reflects on the good and bad developments in design and thought twenty years after the invention of the web. Controversial and fascinating, You Are Not a Gadget is a deeply felt defence of the individual from an author uniquely qualified to comment on the way technology interacts with our culture.