ISBN: Ostalo
Godina izdanja: 2012
Jezik: Engleski
Autor: Strani

Mash-up!: How to Use Your Multiple Skills to Give You an Edge, Make Money and Be Happier
The days of being defined by a single job title are vanishing. The future of business is project-based, rather than role-based, and the people who will thrive in this kind of economy are labeled by Fast Company as `Generation Flux.` They are adaptable, multi-talented people with `a mind-set that embraces instability, that tolerates - and even enjoys - recalibrating careers, business models and assumptions.`

Authors Ian Sanders and David Sloly show readers how to `mash-up` their full skill set to create the work life they want. Along the way, they introduce an army of `mashers` who are already making the most of their multiple interests and skills. Interviewees include Worldwide CEO of Saatchi and Saatchi Kevin Roberts, entrepreneur, film-maker and Grammy-award winning musician Dave Stewart and a long list of mashers whose plural careers include running a spice trading company, writing a biography of Florence and the Machine, founding a famous series of `ideas` lectures, zookeeping, setting up a DJ agency, and blogging for the London 2012 Olympics.

To help readers unleash themselves from the black and white single job-title mindset, the authors offer advice on:

- How to use the `mash` concept to gain a competitive edge in the job market and be more of an asset to employers
- How to get satisfaction and stimulation by crafting the work-life that reflects them
- How to communicate talents clearly so people understand what they do and want to work with or hire them
- How to go plural when you already feel short on time by making the most out of hobbies
- How a masher is more productive when portable rather than chained to a desk

Mash-Up! explains that the future of the workplace will be just like Generation Flux, embracing instability, a business model that is agile, a career with no `Five Year Plan` and ultimately, a world where roles, departments, careers and businesses are all `mashed.`