Godina izdanja: Ostalo
ISBN: Ostalo
Jezik: Engleski
Autor: Strani

Charles E. Osgood, George J. Buci, Percy H. Tannenbaum - The Measurement of Meaning

University of Illinois, 1971.
Meki povez, 346 strana.
IZUZETNO RETKO IZDANJE!

In this pioneering study, the authors deal with the nature and theory of meaning and present a new, objective
method for its measurement which they call the semantic differential. This instrument is not a specific test, but rather a general technique of measurement that can be adapted to a wide variety of problems in such areas
as clinical psychology, social psychology, linguistics, mass communications,esthetics, and political science. The core of the book is the authors` description, application, and evaluation of this important tool and its far-reaching implications for empirical research.