Cena: |
Želi ovaj predmet: | 4 |
Stanje: | Polovan bez oštećenja |
Garancija: | Ne |
Isporuka: | Pošta Post Express Lično preuzimanje |
Plaćanje: | Tekući račun (pre slanja) Lično |
Grad: |
Beograd-Zemun, Beograd-Zemun |
ISBN: Ostalo
Godina izdanja: 20
Jezik: Engleski
Autor: Strani
Soft Power The Means to Success in World Politics Joseph S. Nye
Odlicno ocuvana nekoliko recenica podvuceno
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Joseph Nye coined the term `soft power` in the late 1980s. It is now used frequently-and often incorrectly-by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power-the ability to coerce-grows out of a country`s military or economic might, soft power arises from the attractiveness of a country`s culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush admini...