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Bad Boy Ballmer: The Man Who Rules Microsoft


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Plaćanje: Ostalo (pre slanja)
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Grad: Beograd-Zemun,
Beograd-Zemun
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ISBN: Ostalo
Godina izdanja: 2002
Jezik: Engleski
Oblast: Operativni sistemi
Autor: Strani

Autor: Fredric Alan Maxwell
Izdavač: William Morrow, 2002.
Tvrd povez, 278 str.
/omot i korica malo oštećeni/

In January 2000 Bill Gates gave his responsibilities and the title chief executive officer of Microsoft to his best friend, Steve Ballmer, who had been at Gates`s side almost since the company`s earliest days. The news sent shock waves throughout the technology and computer worlds, making many people wonder about the man who was now entrusted with Bill Gates`s baby.

The life of Steve Ballmer is an incredible story of tremendous ambition, genius, arrogance, and charisma, an up-by-the-bootstraps saga of how the child of immigrants growing up in suburban Michigan became the only American billionaire to acquire his wealth working for someone else. Bad Boy Ballmer also reveals a man so arrogant that after the Department of Justice filed its antitrust suit against Microsoft, Ballmer stood onstage in San Jose and proclaimed `to hell with Janet Reno,` a man so intense and aggressive that he once ripped his vocal cords by yelling too loudly.

In this revealing biography -- based on in-depth study and interviews with Microsoft insiders -- Fredric Alan Maxwell provides the complete, controversial narrative of one of the technology industry`s most influential, talked-about figures: Steven Anthony Ballmer, the awkward Detroit Country Day School valedictorian who rose to become Microsoft`s president, and in the past two years, its CEO. Together with Bill Gates, Ballmer leads the company he and Gates took from less than 30 employees to some 50,000, and annual revenues from $12 million to more than $20 billion and rising. A balanced portrait, this book reveals the good boy Ballmer -- the dedicated son who once took three months off to care for his ailing parents, and the bad boy Ballmer -- the ruthless businessman who at the same time devised and led a scorched earth policy against other software developers, a policy that earned him the nickname `The Em-balmer.`

Bad Boy Ballmer is also the definitive story of the Bill Gates/Steve Ballmer relationship, from their 1974 meeting at a Harvard dorm to the present. Providing fresh insights into the longstanding bond between this odd couple, who describe their relationship as a marriage, the book will show how Ballmer and Gates work together to form Microsoft`s ego and id. Or, as former competitor, Novell`s Ray Noorda calls them, `the Pearly Gates and the Emballmer: one promises you heaven, the other prepares you for the grave.` One half of the new economy`s most powerful partnership, Ballmer`s greatest accomplishment, Bad Boy Ballmer shows, may be putting up with Gates for over two decades.

Eye-opening and thorough, Bad Boy Ballmer is a shocking look at one of the masterminds of the technological age.


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Predmet: 26520533
Autor: Fredric Alan Maxwell
Izdavač: William Morrow, 2002.
Tvrd povez, 278 str.
/omot i korica malo oštećeni/

In January 2000 Bill Gates gave his responsibilities and the title chief executive officer of Microsoft to his best friend, Steve Ballmer, who had been at Gates`s side almost since the company`s earliest days. The news sent shock waves throughout the technology and computer worlds, making many people wonder about the man who was now entrusted with Bill Gates`s baby.

The life of Steve Ballmer is an incredible story of tremendous ambition, genius, arrogance, and charisma, an up-by-the-bootstraps saga of how the child of immigrants growing up in suburban Michigan became the only American billionaire to acquire his wealth working for someone else. Bad Boy Ballmer also reveals a man so arrogant that after the Department of Justice filed its antitrust suit against Microsoft, Ballmer stood onstage in San Jose and proclaimed `to hell with Janet Reno,` a man so intense and aggressive that he once ripped his vocal cords by yelling too loudly.

In this revealing biography -- based on in-depth study and interviews with Microsoft insiders -- Fredric Alan Maxwell provides the complete, controversial narrative of one of the technology industry`s most influential, talked-about figures: Steven Anthony Ballmer, the awkward Detroit Country Day School valedictorian who rose to become Microsoft`s president, and in the past two years, its CEO. Together with Bill Gates, Ballmer leads the company he and Gates took from less than 30 employees to some 50,000, and annual revenues from $12 million to more than $20 billion and rising. A balanced portrait, this book reveals the good boy Ballmer -- the dedicated son who once took three months off to care for his ailing parents, and the bad boy Ballmer -- the ruthless businessman who at the same time devised and led a scorched earth policy against other software developers, a policy that earned him the nickname `The Em-balmer.`

Bad Boy Ballmer is also the definitive story of the Bill Gates/Steve Ballmer relationship, from their 1974 meeting at a Harvard dorm to the present. Providing fresh insights into the longstanding bond between this odd couple, who describe their relationship as a marriage, the book will show how Ballmer and Gates work together to form Microsoft`s ego and id. Or, as former competitor, Novell`s Ray Noorda calls them, `the Pearly Gates and the Emballmer: one promises you heaven, the other prepares you for the grave.` One half of the new economy`s most powerful partnership, Ballmer`s greatest accomplishment, Bad Boy Ballmer shows, may be putting up with Gates for over two decades.

Eye-opening and thorough, Bad Boy Ballmer is a shocking look at one of the masterminds of the technological age.


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KLIKNITE NA LINK

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26520533 Bad Boy Ballmer: The Man Who Rules Microsoft

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