Žanr: Drama
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Poreklo: Strani

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Audio : engleski

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Mad Men is an American period drama television series created by Matthew Weiner and produced by Lionsgate Television. The series ran on the cable network AMC from 2007 to 2015, lasting for seven seasons and 92 episodes.[1] Its fictional time frame runs from March 1960 to November 1970.

Mad Men is set initially at the fictional Sterling Cooper advertising agency on Madison Avenue in Manhattan, New York City, and later at the newly created firm of Sterling Cooper Draper Pryce (later named Sterling Cooper & Partners), located near the Time-Life Building at 1271 Sixth Avenue. According to the pilot episode, the phrase `Mad men` was a slang term coined in the 1950s by advertisers working on Madison Avenue to refer to themselves, `Mad` being short for `Madison`. (In reality, the only documented use of the phrase prior to the series may have been in the late-1950s writings of James Kelly, an advertising executive and writer.)[2]

The series` main character is the womanizing advertising executive Don Draper (played by Jon Hamm), who is initially the talented creative director at Sterling Cooper, and later a founding partner at Sterling Cooper Draper Pryce. The plot tracks the people in his personal and professional lives. As the series progresses, it depicts the changing moods and social mores of the United States throughout the 1960s.

Mad Men won critical acclaim for its writing, acting, directing, visual style, and historical authenticity; it won many awards, including 16 Emmys and 5 Golden Globes. The show was also the first basic cable series to receive the Emmy Award for Outstanding Drama Series, winning the award each year of its first four seasons (2008–2011).[3] It is widely regarded as one of the greatest television series of all time,[4][5][6][7][8][9] and as part of the early 21st century Golden Age of Television.[10]

Conception
In 2000, while working as a staff writer for Becker, Matthew Weiner wrote the first draft as a spec script for the pilot of what would later be called Mad Men.[11][12] Television producer David Chase recruited Weiner to work as a writer on his HBO series The Sopranos after reading the pilot script in 2002.[11][13] `It was lively, and it had something new to say,` Chase said. `Here was someone [Weiner] who had written a story about advertising in the 1960s, and was looking at recent American history through that prism.`[13]

Weiner and his representatives at Industry Entertainment and ICM tried to sell the pilot script to HBO, which expressed an interest, but insisted that David Chase be named executive producer. Chase declined, despite his enthusiasm for Weiner`s writing and the pilot script. HBO CEO Richard Plepler later became a fan of the show and congratulated AMC on their success with it. In 2017 he named passing on Mad Men as his biggest regret from his time at HBO, calling it `inexcusable` and attributing the decision to `hubris`.[14][15][16]

Weiner then moved on to Showtime, which also passed. Lacking a suitable network buyer, they tabled sales efforts until years later, when a talent manager on Weiner`s team, Ira Liss, pitched the series to AMC`s Vice President of Development, Christina Wayne.[17][18] The Sopranos was completing its final season then, and the cable network happened to be getting into the market for new series programming.[13] `The network was looking for distinction in launching its first original series,` according to AMC Networks president Ed Carroll, `and we took a bet that quality would win out over formulaic mass appeal.`[11][19]

Influences
Weiner listed Alfred Hitchcock as a major influence on the visual style of the series, especially the film North by Northwest.[20] He also was influenced by director Wong Kar-wai in the music, mise en scène, and editorial style. Weiner noted in an interview that M*A*S*H and Happy Days, two television shows produced in the 1970s about the 1950s, provided a `touchstone for culture` and a way to `remind people that they have a misconception about the past, any past.` He also said that `Mad Men would have been some sort of crisp, soapy version of The West Wing if not for The Sopranos.`[21] Peggy`s `psychic scar for the entire show, after giving away that baby`, Weiner said, is `the kind of thing that would have never occurred to me before I was on The Sopranos`.[22]

Pre-production
Tim Hunter, the director of a half-dozen episodes from the show`s first two seasons, called Mad Men a `very well-run show`. He said:[23]

They have a lot of production meetings during pre-production. The day the script comes in we all meet for a first page turn, and Matt starts telling us how he envisions it. Then there`s a `tone` meeting a few days later where Matt tells us how he envisions it. And then there`s a final full crew production meeting where Matt again tells us how he envisions it ...