Godina izdanja: 2021.
Format - 21 cm
Povez - Mek
Pismo - Latinica
Izdavač: Komshe
Autor: Chris Farmer
EAN: 9788686245458
Living Brands is new look and brands and branding from the mind of brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love th, and give th life. With insights and information for both the professional and amateur reader, this is a book that will make you think about brands a little differently.

Chris Farmer, brand consultant and professor, lives in Belgrade and teaches graduate classes in branding, luxury brand managent, marketing, and other subjects at universities in China, France, and Serbia. This is Chris Farmers third book with Komshe following Grumpy in Belgrade (2014) and Grumpy in Belgrade: The Prehistory (2015)."