Godina izdanja: Ostalo
ISBN: Ostalo
Jezik: Engleski
Oblast: Marketing
Autor: Strani

Small Data
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of small data in his quest to discover the next big thing

Hired by the world`s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You ll learn

How a noise reduction headset at 35,000 feet led to the creation of Pepsi s new trademarked signature sound.
How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO s incredible turnaround.
How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.
How a toy stuffed bear in a girl s bedroom helped revolutionize a fashion retailer s 1,000 stores in 20 different countries.
How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.
How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.`