Oblast: Ostalo
ISBN: 0753554372
Godina izdanja: 2021
Jezik: Engleski
Autor: Strani

Tim Higgins - Power Play: Elon Musk, Tesla, and the Bet of the Century
WH Allen, 2021
377, tvrdi povez
stanje: vrlo dobro

Power Play is the riveting inside story of Elon Musk and Tesla`s bid to build the world`s greatest car--from award-winning Wall Street Journal tech and auto reporter Tim Higgins


Tesla is the envy of the automotive world. The first car company to be valued at $1 trillion, its electric vehicles can be found across the globe, coveted symbols of both wealth and virtue. The company`s rise has elevated its CEO, the mercurial and charismatic Elon Musk, into a celebrity--not to mention making him the richest man in the world.

But Tesla`s success was far from guaranteed. Founded in the 2000s, the company was born from a simple but audacious vision: to create an electric car that could best any gas-guzzling competitor. Tesla wasn`t the first company to try: Electric cars had been trotted out--and thrown on the scrap heap--by carmakers for more than a century. But where onlookers saw a history of failure, Musk and a small band of Silicon Valley engineers and entrepreneurs saw only opportunity. The car, they decided, was in need of disruption. So Tesla pitted itself against the biggest, fiercest business businesses in the world, setting out to make a car that was quicker, sexier, smoother, and cleaner than any on the road.

But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by loyal supporters. Time and time again, Musk would find himself in the public crosshairs, threatening to bring the company he had initially funded largely with his own money to the brink of collapse.

Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, breakdowns, and, the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future.

Contents:
Prologue: The beginning
A really expensive car. Thei time could be different ; The ghost of EV1 ; Playing with fire ; A not-so-secret plan ; Mr. Tesla ; The man in black ; White whale ; Eating glass
The best car. Special forces ; New friends & old enemies ; Road show ; Just like Apple ; $50 a share ; Ultra hardcore ; One dollar ; A giant returns ; Into the heart of Texas
A car for everybody. Giga ; Going global ; Barbarians at the garage ; Labor pains ; Close to S-E-X ; Changing course ; Elon`s inferno ; Sabotage ; Twitter hurricanes ; The big wave ; Red tidings
Epilogue


Nonfiction, business, 0753554372