ISBN: 1444792490
Godina izdanja: 2017
Jezik: Engleski
Oblast: Menadžment
Autor: Strani

Eric Schmidt, Jonathan Rosenberg - How Google Works
John Murray, 2017
286 str.
meki povez
stanje: vrlo dobro
with Alan Eagle, foreword by Larry Page | Updated with a new chapter

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden`s observation that `it`s what you learn after you know it all that counts`. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub `smart creatives`. The management maxims (`Consensus requires dissension`, `Exile knaves but fight for divas`, `Think 10X, not 10%`) are illustrated with previously unreported anecdotes from Google`s corporate history.` Back in 2010, Eric and I created an internal class for Google managers,` says Rosenberg. `The class slides all read `Google confidential` until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.`

Contents:
How Alphabet works
Introduction: Lessons learned from the front row
Culture: believe your own slogans
Strategy: your plan is wrong
Talent: hiring is the most important thing you do
Decisions: the true meaning of consensus
Communications: be a damn good router
Innovation : create the primordial ooze
Conclusion: imagine the unimaginable


Nonfiction, Business, Technology, Management, Leadership, Entrepreneurship, 1444792490