ISBN: Ostalo
Godina izdanja: 1972
Oblast: Ekonomija
Jezik: Engleski
Autor: Strani

John Kenneth Galbraith - The New Industrial State
Mentor - New American Library, New York, 1972
404 str.
meki povez
stanje: dobro

With searing wit and incisive commentary, John Kenneth Galbraith redefined America`s perception of itself in The New Industrial State, one of his landmark works. The United States is no longer a free-enterprise society, Galbraith argues, but a structured state controlled by the largest companies. Advertising is the means by which these companies manage demand and create consumer `need` where none previously existed. Multinational corporations are the continuation of this power system on an international level. The goal of these companies is not the betterment of society, but immortality through an uninterrupted stream of earnings.

First published in 1967, The New Industrial State continues to resonate today.

Detailed examination of changes in modern economic life due to the rise of technology, of specialized manpower, and concentration of power in large business organization.

Contents:
Change and the industrial system
The imperatives of technology
The nature of industrial planning
Planning and the supply of capital
Capital and power
The technostructure
The corporation
The entrepreneur and the technostructure
A digression on socialism
The approved ontradiction
The general theory of motivation
Motivation in perspective
Motivation and the technostructure
The principle of consistency
The goals of the industrial system
Prices in the industrial system
The management of specific demand
The revised sequence
The regulation of aggregate demand
The nature of employment and unemployment
The control of the wage-price spiral
The industrial system and the Union I
The industrial system and the union II : the ministerial
the educational and scientific estate
The industrial system and the state I
The industrial system and the state II
A further summary
The industrial system and the Cold War
The further dimensions
The planning lacunae
Of toil
Education and emancipation
The political lead
The future of the industrial system
An addendum on economic method and the nature of social argument
Index


Nonfiction, Economics