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The End of Marketing as We Know It - Sergio Zyman

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299 din
Želi ovaj predmet: 3
Stanje: Polovan bez oštećenja
Garancija: Ne
Isporuka: Pošta
CC paket (Pošta)
Lično preuzimanje
Plaćanje: Tekući račun (pre slanja)
PostNet (pre slanja)
Lično
Grad: Beograd-Rakovica,
Beograd-Rakovica
Prodavac

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Godina izdanja: Ostalo
ISBN: 0-88730-983-6
Jezik: Engleski
Oblast: Marketing
Autor: Strani

Marketing today doesn`t work. Or so says the `Aya Cola,` Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company`s marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.

Zyman explores such topics as:

Why feel-good marketing is pointless unless it results in sales
Why marketing is a science not an art
How a well-honed strategy is more important to success than what ads say
And much more...

Paperback: 246 pages
Publisher: HarperBusiness
*

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Predmet: 75161089
Marketing today doesn`t work. Or so says the `Aya Cola,` Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company`s marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.

Zyman explores such topics as:

Why feel-good marketing is pointless unless it results in sales
Why marketing is a science not an art
How a well-honed strategy is more important to success than what ads say
And much more...

Paperback: 246 pages
Publisher: HarperBusiness
* 75161089 The End of Marketing as We Know It - Sergio Zyman

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