pregleda
Successful Marketing for the Small Business
| Cena: |
| Želi ovaj predmet: | 2 |
| Stanje: | Polovan bez oštećenja |
| Garancija: | Ne |
| Isporuka: | Pošta Post Express Lično preuzimanje |
| Plaćanje: | Tekući račun (pre slanja) Lično |
| Grad: |
Beograd-Zvezdara, Beograd-Zvezdara |
ISBN: 0749426446
Godina izdanja: 1998
Jezik: Engleski
Oblast: Marketing
Autor: Strani
Dave Patten - Successful Marketing for the Small Business
Kogan Page, 1998
198 str.
meki povez
stanje: vrlo dobro
A guide to how a basic grasp of the essentials of marketing can revitalise any service or product led company, including information on how to research what the market needs, finding customers, building profitable relationships with customers and designing ads that sell. Fourth revised edition.
Chapter - 01: What is marketing?;
Chapter - 02: Market research;
Chapter - 03: The internet;
Chapter - 04: Advertising;
Chapter - 05: Direct response marketing;
Chapter - 06: Public relations;
Chapter - 07: Selling and sales promotion;
Chapter - 08: Exhibitions and shows;
Chapter - 09: Starting in exports;
Chapter - 10: New products: innovation, patents, licensing and design
Nonfiction, Marketing, 0749426446
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Predmet: 73980569
