ISBN: 0805057552
Godina izdanja: 1998
Jezik: Engleski
Oblast: Menadžment
Autor: Strani

Jennifer Edstrom, Marlin Eller - Barbarians Led by Bill Gates
Henry Holt and Co., 1998
256 str.
meki povez
stanje: vrlo dobro

`Microsoft, a rather new corporation, may not have matured to the position where it understands how it should act with respect to the public interest.`-U.S. District Judge Stanley Sporkin. Teamed with the daughter of one of Bill Gates`s closest associates, thirteen-year Microsoft veteran Marlin Eller shows us what it was like at every step along Gates`s route to world domination, making all that`s been written before seem like a rough guess. If the Justice Department had Eller and Edstrom investigating the current-headline-making antitrust case, they would have on the record many of Microsoft`s most respected developers directly contradicting the `authorized` version of events being presented in court. They would know the real scoop on how Windows was developed in the first place, shedding new light on the 1988 Apple v. Microsoft lawsuit over the alleged copying of the Mac. They would even know the real story of how Microsoft killed off Go Corporation, told for the first time by the man who did the deed, Marlin Eller himself. Revealing the smoke-and-mirror deals, the palms greased to help launch a product that didn`t exist, and the boneyard of once-thriving competitors targeted by the Gates juggernaut, this book demonstrates with often hilariously damning detail the Microsoft muddle that passes for strategic direction, offset by Gates`s uncanny ability to come from behind to crush whoever`s on top.

Contents:
Acknowledgments Prologue
1 The Road behind
2 The Making of the Microsoft Marketing Machine
3 Be Like the Mac
4 Death March
5 Anything for IBM
6 The Clandestine Effort
7 Bad Marriages End in Divorce
8 Pen Ultimate Warfare
9 Go-ing Down
10 Meet the Jetsons
11 High Road to Memphis
Low Road to MSN
12 Dodging Bullets
13 Windows 95
Power in Numbers
14 Continual Chaos
Epilogue
Notes
Index


Non Fiction, Business