ISBN: Ostalo
Jezik: Engleski
Oblast: Menadžment
Autor: Strani
Godina izdanja: xxx

Business Communication (Harvard Business Essentials)
engleski jezik
udzbenički format
odlično očuvana
162 strane
2003g

Effective communication is a vital skill for everyone in business today. Great communicators have a distinct advantage in building influence and jumpstarting their careers. This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others. Contents include:



Understanding the optimal `medium` to present information
Learning the best timing to deliver a message
Delivering an effective presentation
Drafting proposals
Writing effective e-mails
Improving self-editing skills

Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site.

Series Adviser: Mary Munter
Professor Mary Munter has taught management communication for over twenty-five years, for seven years at the Stanford Graduate School of Business and since 1983 at the Tuck School of Business at Dartmouth.

Professor Munter is considered one of the leaders in the management communication field. Among her publications isGuide to Managerial Communication-recently published in its sixth edition and named `one of the five best business books` by the Wall Street Journal. She has also published many other articles and books and consulted with over ninety corporate and not-for-profit clients.

Harvard Business Essentials
The Reliable Source for Busy Managers

The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.