Cena: |
Želi ovaj predmet: | 1 |
Stanje: | Polovan sa vidljivim znacima korišćenja |
Garancija: | Ne |
Isporuka: | Pošta Post Express |
Plaćanje: | Tekući račun (pre slanja) Pouzećem |
Grad: |
Beograd-Ralja, Beograd-Sopot |
ISBN: Ostalo
Jezik: Engleski
Oblast: Menadžment
Autor: Strani
Godina izdanja: xxx
Creative Marketing Communications: A Practical Guide to Planning Skills and Techniques (Marketing in Action Series)
by Daniel Yadin
udzbenički format
engeski jezik
342 strane
očuvana, ima podvlačenja markerom na oko 20ak strana
Substantially revised and updated, the third edition of this popular book is a goldmine of creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertising, public relations and sales promotion. Above all, Creative Marketing Communications is about motivation, persuasion and seduction, and is crammed with practical advice, including: