Cena: |
500 din
|
Prodavac je na odmoru do 26.07.2025. |
Želi ovaj predmet: | 3 |
Stanje: | Polovan bez oštećenja |
Garancija: | Ne |
Isporuka: | Pošta Post Express Lično preuzimanje |
Plaćanje: | Tekući račun (pre slanja) Lično |
Grad: |
Šabac, Šabac |
ISBN: Ostalo
Godina izdanja: 2004
Jezik: Engleski
Oblast: Marketing
Autor: Strani
56223) KEY CONCEPTS IN MARKETING , Jonathan Sutherland and Diane Canwell , Palgrave Macmillan 2004 , Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.
mek povez, format 14 x 21,5 cm , engleski jezik, na prvih par strana podvlačeno grafitnom olovkom, može se izbrisati, ostatak knjige čist , 310 strana