Godina izdanja: Ostalo
ISBN: Ostalo
Jezik: Engleski
Oblast: Menadžment
Autor: Strani

menadžment u umetnosti
Artful Making What Managers Need to Know About How Artists Work - Financial Times Prentice Hall
Robert D Austin, Lee Devin
Artful Making offers the first proven, research-based framework for engineering ingenuity and innovation. This book is the result of a multi-year collaboration between Harvard Business School professor Robert Austin and leading theatre director and playwright Lee Devin. Together, they demonstrate striking structural similarities between theatre artistry and production and today`s business projects--and show how collaborative artists have mastered the art of delivering innovation `on cue,` on immovable deadlines and budgets. These methods are neither mysterious nor flaky: they are rigorous, precise, and--with this book`s help--absolutely learnable and reproducible. They rely on cheap and rapid iteration rather than on intensive up-front planning, and with the help of today`s enabling technologies, they can be applied in virtually any environment with knowledge-based outputs. Moreover, they provide an overarching framework for leveraging the full benefits of today`s leading techniques for promoting flexibility and innovation, from agile development to real options.