pregleda
The Great American Blow-Up: Puffery in Advertising and
| Cena: |
| Stanje: | Polovan bez oštećenja |
| Garancija: | Ne |
| Isporuka: | Pošta Post Express Lično preuzimanje |
| Plaćanje: | Tekući račun (pre slanja)
PostNet (pre slanja) Pouzećem Lično |
| Grad: |
Smederevska Palanka, Smederevska Palanka |
- ima 100 jedinstvenih pozitivnih ocena od kupaca,
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Pozitivne: 13068
Godina izdanja: Ostalo
ISBN: Ostalo
Jezik: Engleski
Oblast: Marketing
Autor: Strani
marketing
The Great American Blow-Up: Puffery in Advertising and Selling
How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid–1970s to the present.
pogledajte i ponudu prodavca Spengler a ako tamo nađete nešto za vas, slanje i plaćanje će vam biti objedinjeni, takođe je besplatna dostava za 3 ili više predmeta.
Predmet: 66929093
