Cena: |
Želi ovaj predmet: | 1 |
Stanje: | Nekorišćen |
Garancija: | Ne |
Isporuka: | Pošta Post Express Lično preuzimanje |
Plaćanje: | Tekući račun (pre slanja) PostNet (pre slanja) Lično |
Grad: |
Beograd-Zvezdara, Beograd-Zvezdara |
ISBN: Ostalo
Godina izdanja: 1993
Jezik: Engleski
Oblast: Marketing
Autor: Strani
Nova,knjiga , meki povez, 290 stranica.
International Marketing By L. S. Walsh, . Paper Back And Soft Cover, M & E Pitman, 1993.
This successful book is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialised area of international marketing. Recommended by the Institutes of Export and Marketing, this handbook is also suitable for those studying for the examinations of the CAM Foundation. The text covers the entire field of international marketing, from indirect and direct exporting to the marketing of operations of the multinational company, and contains new chapters on the economic, cultural and social, political and legal, and financial background.