ISBN: Ostalo
Godina izdanja: 2002
Oblast: Ekonomija
Jezik: Engleski
Autor: Strani

Winning through Innovation reveals why short-term corporate success often increases the chances of long-term failure. To avoid this success syndrome, managers must learn to sustain incremental change while simultaneously leading revolutionary change. Drawing on lessons from the authors` research and consulting practice as well as on the practical experiences of managers in dozens of companies worldwide - including Hewlett-Packard, Ericsson, Southwest Airlines, Ciba-Geigy (now Novartis), Xerox, and ABB - the book presents a complete manager`s tool kit for overcoming the success syndrome. It explains how you can identify and diagnose the causes of performance gaps in your organization and develop action plans to attain - and maintain - industry leadership.

Tushman and O`Reilly examine how leadership, culture, and organizational architectures can be both important facilitators of innovation and, not uncommonly, formidable obstacles. They demonstrate how to clarify today`s critical managerial problems, use culture and commitment to promote innovation and implement strategy, and deal with changing innovation requirements as organizations evolve.

About the Author
Michael L. Tushman is a Professor of Business Administration at Harvard Business School. Charles A. O`Reilly III is the Frank E. Buck Professor of Human Resources Management and Organizational Behavior at Stanford University Graduate School of Business.