ISBN: Ostalo
Godina izdanja: 2008
Jezik: Engleski
Oblast: Marketing
Autor: Strani

48364) Advanced theory and practice in SPORT MARKETING , Eric C. Schwarz , Jason D. Hunter , Elsevier 2008 , Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing.

Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.
This is an expansive overview of higher level sport marketing concepts and practices. Where existing sport marketing texts restate concepts learned at an introductory marketing level, Advanced Theory and Practice in Sport Marketing goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in Sports Marketing, such as: consumer behavior, ethics, logistics, advertising, sponsorship, promotions, sales management, e-business and e-commerce, as well as international and global marketing.

Advanced Theory and Practice in Sport Marketing also focuses on practical application for the sport marketing student, by having professionals in the field provide first hand accounts of their career experiences, allowing the instructor to better prepare the student for life as a sport marketing professional.

* Practitioner interviews accompanying every chapter teams practical advice with high level sports marketing theory
* Each chapter includes chapter outlines, chapter objectives, a glossary, ethical and global case studies plus PowerPoint slides and an electronic test bank available online to accelerate learning.
* Delves into advanced topics untouched by existing publications such as data analysis, sport marketing information systems, sport marketing logistics and more
papaerback , size 18 x 25,5 cm , 443 pages