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Marketing Handbook by Paul H. Nystrom - 1949.

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ISBN: Ostalo
Godina izdanja: 1949
Jezik: Engleski
Oblast: Marketing
Autor: Strani

Interesantna knjiga za ljubitelje ove tematike.
1320 stranica, manji format, 1949. godina, na engleskom.

Stanje knjige sasvim u redu, manji tragovi vremena, unutrasnjost cista, kompaktna knjiga, odlicna za citanje.

Paul Henry Nystrom (January 25, 1878 – August 17, 1969) was an American economist, and professor of marketing at Columbia University. He is most known as pioneer in marketing.

Nystrom obtained his Ph.B. from the University of Wisconsin in 1909, and his Ph.M. in 1910, and his Ph.D. in 1914 under William Amasa Scott (1862–1944).

Nystrom started his academic career as Assistant Professor of Political Economy in the University of Wisconsin. He later became Associate Professor of Economics in the University of Minnesota and eventually professor of marketing at Columbia University, where he retired in 1950.

Nystrom served as editor of the American Marketing Journal and as the first editor of its successor, the Journal of Marketing. He was also a founding member of the American Marketing Association.

Nystrom is frequently associated with the philosophy of futility, a phrase which he coined in his 1928 book Economics of Fashion to describe the disposition caused by the monotony of the new industrial age. In this work he also contributed to the concept of Hemline index.

LICNO PREUZIMANJE ISKLJUCIVO NA MOJOJ ADRESI, MIRIJEVO.
Vreme preuzimanja je svake nedelje razlicito zbog posla, dogovor.
Kupljeni predmeti se salju dva do tri puta nedeljno, zavisno od obaveza. Na dan kada je isplata penzija ne saljem posiljke zbog guzve.
Komunikacija telefonom radnim danima posle 16h.

NE SALJEM POUZECEM.

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Predmet: 51105773
Interesantna knjiga za ljubitelje ove tematike.
1320 stranica, manji format, 1949. godina, na engleskom.

Stanje knjige sasvim u redu, manji tragovi vremena, unutrasnjost cista, kompaktna knjiga, odlicna za citanje.

Paul Henry Nystrom (January 25, 1878 – August 17, 1969) was an American economist, and professor of marketing at Columbia University. He is most known as pioneer in marketing.

Nystrom obtained his Ph.B. from the University of Wisconsin in 1909, and his Ph.M. in 1910, and his Ph.D. in 1914 under William Amasa Scott (1862–1944).

Nystrom started his academic career as Assistant Professor of Political Economy in the University of Wisconsin. He later became Associate Professor of Economics in the University of Minnesota and eventually professor of marketing at Columbia University, where he retired in 1950.

Nystrom served as editor of the American Marketing Journal and as the first editor of its successor, the Journal of Marketing. He was also a founding member of the American Marketing Association.

Nystrom is frequently associated with the philosophy of futility, a phrase which he coined in his 1928 book Economics of Fashion to describe the disposition caused by the monotony of the new industrial age. In this work he also contributed to the concept of Hemline index. 51105773 Marketing Handbook by Paul H. Nystrom - 1949.

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