Godina izdanja: Ostalo
ISBN: Ostalo
Jezik: Engleski
Oblast: Marketing
Autor: Strani

Na slikama prikazan samo deo sadržaja.

Paperback: 306 pages
Publisher: McGraw-Hill Education; 1 edition (February 11, 2003)
Language: English
ISBN-10: 0071382321
ISBN-13: 978-0071382328
Product Dimensions: 5.6 x 0.7 x 8.3 inches

Guerrilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between

Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.

eview
"Excellent advice."--Public Relations Quarterly

From the Back Cover
"The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline."
--Randal Evenson, president, Evenson & Associates, Inc., and

"This immensely practical book demystifies the Internet, spells out strategies in plain language, and deploys truckloads of street wisdom drawn from Michael Levine's considerable public relations experience to help you reach "P.R. Nirvana" without spending a lot of time or money."
--Geoffrey A. Moore, author of Think Like a Customer . . . to Market Like a Genius

Now in paperback, Guerrilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn:

Proven techniques to break through the once-impregnable firewalls of print and broadcast media
Strategies to establish--and benefit from&--instant credentials as an expert
Tips for writing an attention-grabbing press release and "Web-tailoring" it to its recipients
Fast-moving, entertaining, and valuable to everyone, Guerrilla P.R. Wired helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible.