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ADVERTISING and the MIND of the CONSUMER


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ISBN: Ostalo
Godina izdanja: 2000
Jezik: Engleski
Oblast: Marketing
Autor: Strani

41599) ADVERTISING and the MIND of the CONSUMER , Max Sutherland & Alice K Sylvester , Kogan page 2000 , Advertising is an established and ever-present force, and yet just how it works continues to be something of a mystery. It`s hard to believe that we spend an estimated one-and-a half years just watching TV commercials.
In this new international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland has been joined by Alice K Sylvester, a prominent American advertising agency figure, to reveal the secrets of successful campaigns over a wide range of media, including advertising on the internet. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work-or misfire- and why.
Advertising and the Mind of the Consumer is not just a `how to` book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us- for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour. paperback , format 15 x 23 cm , 307 pages

Iza ovog profila stoji firma Marija Živanović PR trgovina na malo posredstvom pošte ili preko interneta MONTEMARE ŠABAC
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Predmet: 45061657
41599) ADVERTISING and the MIND of the CONSUMER , Max Sutherland & Alice K Sylvester , Kogan page 2000 , Advertising is an established and ever-present force, and yet just how it works continues to be something of a mystery. It`s hard to believe that we spend an estimated one-and-a half years just watching TV commercials.
In this new international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland has been joined by Alice K Sylvester, a prominent American advertising agency figure, to reveal the secrets of successful campaigns over a wide range of media, including advertising on the internet. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work-or misfire- and why.
Advertising and the Mind of the Consumer is not just a `how to` book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us- for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour. paperback , format 15 x 23 cm , 307 pages
45061657 ADVERTISING and the MIND of the CONSUMER

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