pregleda
Publisihing for Profit, Thomas Woll
| Cena: |
| Stanje: | Nekorišćen |
| Garancija: | Ne |
| Isporuka: | Pošta Post Express Lično preuzimanje |
| Plaćanje: | Ostalo (pre slanja)
Lično |
| Grad: |
Beograd-Zemun, Beograd-Zemun |
ISBN: Ostalo
Godina izdanja: 2006
Jezik: Engleski
Oblast: Menadžment
Autor: Strani
Autor: Thomas Woll
Izdavac: Chicago Review Press, 2006.
Paperback, 357 pages
Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded edition contains updated industry statistics and benchmark figures, features a new chapter on e-marketing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.
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