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Trade Mark
Camel

Dimenzije:

30 x 13

Camel is an American brand of cigarettes, currently owned and manufactured by the R. J. Reynolds Tobacco Company in the United States and by Japan Tobacco outside the U.S.[1][2]

Most recently Camel cigarettes contain a blend of Turkish tobacco and Virginia tobacco. Winston-Salem, North Carolina, the city where R. J. Reynolds was founded, is nicknamed `Camel City` because of the brand`s popularity.

History


Two early Camel advertisements, (left): `The camels are coming!`, a piece of a series prior to the brand release in 1913. (right): 1915 ad from The New York Times, offering a money-back guarantee with the injunction, `Premiums or coupons don`t go with Camels, because the cost of the choice quality tobaccos makes it impossible for us to give them`
In 1913, Richard Joshua `R. J.` Reynolds, founder of the company that still bears his name, innovated the packaged cigarette.[4] Prior cigarette smokers had rolled their own, which tended to obscure the potential for a national market for a pre-packaged product.[4] Reynolds worked to develop a more appealing flavor, creating the Camel cigarette, which he so named because it used Turkish tobacco[4] in imitation of then-fashionable Egyptian cigarettes. Reynolds priced them below competitors,[specify] and within a year, he had sold 425 million packs.[4]

Camel cigarettes were originally blended to have a milder taste than established brands. They were advance-promoted by a careful advertising campaign that included `teasers` simply stating `the Camels are coming`,[4] a play on the old Scottish folk song `The Campbells Are Coming`. Another promotion was `Old Joe`, a circus camel driven through towns to attract attention and distribute free cigarettes. The brand`s slogan, used for decades, was `I`d walk a mile for a Camel!`[This quote needs a citation]

The iconic style of Camel is the original unfiltered cigarette sold in a soft pack, known as Camel Straights or Regulars. Its popularity peaked through the brand`s use by famous personalities such as news broadcaster Edward R. Murrow, whose usage of them was so heavy and so public that the smoking of a Camel no-filter became his trademark.[5]

In Europe, Camel is also a brand of cigarette rolling papers and loose cigarette tobacco, maintaining a top 20 roll-your-own rank in Northern Europe with yearly expansion into Southern and Eastern Europe according to the European Subsidiary`s annual report.

In 1999, Japan Tobacco International gained ownership of the rights to sell Camel outside the United States. The tobacco blend of the non-American Camel contains less Oriental tobacco and a higher proportion of Burley.

On July 1, 2000, an `Oriental` variety of Camel was introduced, followed by Turkish Gold, a regular cigarette, in 2000, and Turkish Jade, a menthol, in 2001. In 2005 Camel added its name on the cigarette paper and changed the filter color and design on its Oriental version, which was subsequently discontinued, but then reinstated. Also in 2005, Turkish Silvers were introduced, an ultralight version positioned in strength below Turkish Gold `lights` and `full flavor` Turkish Royal. Various Camel Crush and Camel Click cigarettes have also been created and are some of the most popular Camel variants being sold.[6]

In 2012, Camel was surpassed by Pall Mall as R. J. Reynolds` most popular brand.[7]

In June 2012, Camel Filters were discontinued in the United Kingdom.

In 2013, Camel celebrated its 100th anniversary. Professor Robert N. Proctor of Stanford University commented on the occasion with an editorial in the Los Angeles Times, noting that over the last century, Camel sold over 4 trillion cigarettes and `have probably caused about 4 million deaths.` In the same editorial, Proctor also stated that about half as many cigarettes are being sold to Americans in 2013 than in 1981.