Godina izdanja: Ostalo
ISBN: Ostalo
Jezik: Engleski
Oblast: Marketing
Autor: Strani

`Life for a revolutionary is all about kicking but: `You have an interesting product, but...` `I can see where there needs to be a better way, but..."I`d like to help you, but..."
Guy Kawasaki, former chief evangelist of Apple Computer Inc., and renegade business strategist is back with a `but-kicking` manifesto, Rules for Revolutionaries. Kawasaki inspires world-changing innovation--this time using his battle-tested lessons to help revolutionaries become visionaries. With his trademark irreverence and go-for-broke attitude, Kawasaki lays out the solutions to the challenges that companies must meet to change the world.

Rules for Revolutionaries is divided into three sections:

Create Like a God. This section explains how to create revolutionary products and services. Kawasaki turns the conventional wisdom--which suggests that breakthrough insights appear when you`re in the heightened and altered state of sitting in a beanbag chair squirting colleagues with water pistols--on its head. He shows how the key to creating a revolution is analyzing how to approach the problem at hand.

Command Like a King. In order for a revolution to be successful, someone has to take charge and make tough, insightful, and strategic decisions. From breaking down the barriers that prevent product adoption to avoiding `death magnets` (the stupid mistakes just about everyone makes), these are the strategies revolutionaries cannot go without.

Work Like a Slave. Successful revolutions require hard work--lots of hard work. To go from revolutionary to visionary, you`ll need to eat like a bird--relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you`ve gained.

Jam-packed with examples that are not just `real world,` but real-world-turned-on-its-ear and man-bites-dog in nature, Rules for Revolutionaries presents a grab bag of insights from top innovators such as Apple, Amazon.com, Dell Computer, Hallmark, and Gillette, and a rich store of hands-on experience from the front lines of business revolution. Kawasaki`s relentless enthusiasm and verve will empower you, whether you`re an entrepreneur, engineer, inventor, manager, or small-business owner, to turn your dreams into reality, your realty into products, and your products into customer magnets.