Godina izdanja: 2003
ISBN: 978-0-312-31085-4
Jezik: Engleski
Oblast: Marketing
Autor: Strani

Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerrilla Paperback – June 1, 2003, by Gabriel Stricker (Author)
Product details
Publisher: ‎ Griffin; 1st edition (June 1, 2003)
Language: ‎ English
Paperback: ‎ 272 pages
Item Weight: ‎ 8.6 ounces
Dimensions: ‎ 4.75 x 1 x 7.25 inches

Draws on the wisdom of Chairman Mao to present a series of concise, up-to-date lessons on how to succeed in business, with a host of real-life stories about upstart, small newcomers that took on a variety of corporate ginats and won. Original.

Editorial Reviews
From Publishers Weekly
Stricker, who`s identified as `a young marketing expert` on this book`s back cover, asserts that before Steve Jobs, Ben and Jerry, and Richard Branson, there was Mao Tse-tung. He `may not have been a capitalist at heart, but he sure knew how to wage an underdog war against a better armed, better equipped, Goliath opponent.` Stricker presents a pocket-sized, heavily illustrated-and heavily satirical-handbook to understanding the Chairman`s approach to business. Tongue-in-cheek commentaries on companies who embrace guerrilla concepts (including Apple, Skyy vodka, Swatch and HBO) accompany photos of Mao in action (e.g., superimposed onto a 1984 Apple ad). Stricker then offers mini-profiles of guerrilla leaders, from RCN`s David McCourt (like Mao, he `has a vision for the future`) to The Body Shop`s Anita Roddick (she `believes in fighting clean`). A curious amalgam of humor and business advice, Stricker`s book should appeal to little guys thinking about going up against the big dogs.

From the Back Cover
“Mao in the Boardroom shows us how to use guerrilla strategy to catch folks with their pants down. We’ve been doing that quite successfully for years.” —Felix Dennis, founder and publisher of Maxim magazine

“The Chairman is back with his Little Red Book, and he’s here to teach us a thing or two about the way to get business done.” – Suki Sporer, Harvard Business Review

“This book ... will produce a whole new generation of underdogs who go on to outsmart the big fish.” – Maurice Kanbar, chairman and founder of Skyy Vodka

Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original “Chairman” of the board. This is the new Little Red Book for a capitalist world.

Ima inventarski pečat, inače veoma dobro očuvano.
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