Cena: |
Želi ovaj predmet: | 6 |
Stanje: | Polovan bez oštećenja |
Garancija: | Ne |
Isporuka: | Pošta Post Express Lično preuzimanje Organizovani transport: 140 din |
Plaćanje: | Ostalo (pre slanja)
Lično |
Grad: |
Smederevska Palanka, Smederevska Palanka |
ISBN: Ostalo
Godina izdanja: 2003.
Jezik: Engleski
Oblast: Marketing
Autor: Strani
Mario Pricken CREATIVE ADVERTISING
CREATIVE ADVERTISING
Ideas and Techniques from the World`s Best Campaigns
Thames and Hudson, 2003.
263 strane, tvrd povez zaštitni omot, kvalitetan papir, 30x26.
Veoma lepo očuvana.
»More than just a nice-to-look-at, easy-to-flip-through book … Pricken has loftier goals–namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.« –Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.
Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.
Advertajzing, Saatchi and Saatchi, Sači i Sači...