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CASES IN SPORT MARKETING

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1.000 din
Stanje: Polovan bez oštećenja
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Isporuka: AKS
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CC paket (Pošta)
Post Express
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Plaćanje: Tekući račun (pre slanja)
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Grad: Šabac,
Šabac
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Kupindo zaštita

ISBN: Ostalo
Godina izdanja: 1999
Jezik: Engleski
Oblast: Marketing
Autor: Strani

62503) CASES IN SPORT MARKETING , Mark A. McDonald , George R. Milne , Jones and Bartlett Publishers Sudbury Massachusetts USA 1999 , Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.
engleski jezik, mek povez, format 15 x 22,5 cm , 351 strana

CENOVNIK POŠTE SRBIJE od 1.aprila 2023. ZA PREPORUČENE TISKOVINE: :

od 101 g do 250 g 138 din
od 251 g do 500 g 169 din
od 501 g do 1.000 g 180 din
od 1.001 g do 2.000 g 211 din


Predmet: 77662365
62503) CASES IN SPORT MARKETING , Mark A. McDonald , George R. Milne , Jones and Bartlett Publishers Sudbury Massachusetts USA 1999 , Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.
engleski jezik, mek povez, format 15 x 22,5 cm , 351 strana
77662365 CASES IN SPORT MARKETING

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