ISBN: Ostalo
Jezik: Engleski
Godina izdanja: K79
Oblast: Marketing
Autor: Strani

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Unleash Your Inner Company: Use Passion and Perseverance to Build Your Ideal Business

Discover Your Unique Advantages--Shape and Grow Them into a Successful Business
Unleash Your Inner Company provides an innovative, proven, step-by-step process for anyone who aspires to start and grow their own business. Author John Chisholm--president of the worldwide MIT Alumni Association--brings an insider`s view that distills three decades of successful, serial entrepreneurship in Silicon Valley. His book combines practical principles, entertaining anecdotes, deep insights, challenging exercises, and illuminating graphics to guide the reader in conceiving, designing, building, testing, and scaling up the ideal business for them.

Many books address passion in startups; only this book shows how to turn passion and perseverance into a loop of increasingly positive results. Aspiring entrepreneurs have more resources than they realize; Unleash Your Inner Company helps them discover those advantages. Readers learn how to accelerate their learning and how different is better than better. The book also advises the reader on what to look for in a cofounder, how to avoid competitors, when best to raise money, and what they can learn from Apple, Google, Facebook, Uber, and Pinterest.

Unleash Your Inner Company is the only book the reader will need, regardless of their background, industry, or continent, to start the business that best fits their skills, passions, goals, and opportunities--in short, the right business to start now.

Table of Contents
Passion and Perseverance (Step 1): A Positive Feedback Loop
All You Need Is a Need and Advantage: Roadmap to Creating Your Business
Let a Thousand Needs Bloom (Steps 2 & 3)
Don’t Listen to Your Customers; Discover Their Goals
Think Big; Start Focused
The Future Is in Your STARS (Step 4): Skills, Technologies, Assets & Accomplishments, Relationships & Reputation, (Inner) Strength
Growing Your Mind from the Inside Out
You’re a Technologist. Know It
Different Is Better than Better
Listen to Your Resources (Step 4a): What Additional Needs Do They Suggest?
Look, Mom . . . I’m Inventing! Mixing and Matching Technologies
1 + 1 = 3: Choosing a Cofounder and Team Members
Matching Needs to Your Resources and Passions (Step 5)
The Freedom of Frugality
Mind the Gaps (Step 6): Ten Ways to Develop and Acquire Resources
Avoiding Competitors (Step 7)
Where Do Your STARS Shine Brightest? Recognizing Your Advantages
Partnering, Rightsizing, and Upsizing
Creating Positive Feedback Loops among Customers (Network Effects)
Choose Your Best Opportunity (Step 8)
Five Pricing Principles
Designing, Customer Testing, and Launching Your Minimum Viable Solution (Step 9)
Don’t Waste Time Raising Money
Scaling Your Business (Step 10)
Regulations: The Hidden Roadblocks to Your Success
The Ethics of Entrepreneurship: Making the World More Positive-Sum and Abundant
Acknowledgments
Appendices:
Unleash Your Inner Company: An Evolutionary Process
Visualizing Numbers of Combinations
Creating Financial Models of Your Business: Projecting Income, Cash Flow, and Balance Sheet
Unleash Your Inner Company and the Business Model Canvas
Making the Modern Regulatory State More Resilient, Humane, and Friendly to Start-Ups and Innovation
Notes
About the Author


Praise for
Unleash Your Inner Company
“The definitive primer for entrepreneurs, filled with invaluable wisdom and uncommon insights.”

– Joon Yun M.D., President, Palo Alto Investors | Creator of the $1 Million Palo Alto Longevity Prize

“This book is jam packed with insights about the entrepreneurial journey: stories to inspire you, frameworks to guide you, and tactics to deploy during the inevitable ups and downs. Highly recommended.”

– Ben Casnocha | Co-author of #1 New York Times bestseller The Start-up of You

“John Chisholm’s achievements as an entrepreneur reflect signature MIT values – a passion for hands-on problem solving, an affinity for technological solutions and a commitment to making the world a better place. With Unleash, he distills the lessons of a lifetime to give aspiring entrepreneurs a head start on success.”

– L. Rafael Reif | President, Massachusetts Institute of Technology

“Fortune 100 enterprises will find Unleash Your Inner Company invaluable.”

– John S. Reed | Former Chairman of Citigroup and New York Stock Exchange

“Successful entrepreneurs like John Chisholm seldom jump conceptual and almost never write books like John’s, full of deep thinking and well worth reading.”

– Bob Metcalfe | Founder 3Com, Co-inventor of Ethernet, University of Texas at Austin Professor of Innovation

“John Chisholm provides aspiring entrepreneurs with the mental models that most of us had to learn by making mistakes. An essential read for anybody trying to apply or build tomorrow’s technology.”

– Joe Lonsdale, Co-founder of Formation 8 | Palantir Technologies, Addepar, and OpenGov

“Unleash Your Inner Company shows people from all walks of life, step by step, how to do what they love, achieve financial independence, and make the world a better place through entrepreneurship. People across the nation and the world should embrace this book.”

– Lorraine Hariton | Former Special Representative for Commercial and Business Affairs, US Department of State

“Chisholm emerges as the Yoda of startups. He unleashes a rare combination of human insight and the wisdom on the inner game of entrepreneurship.”

– Rob Johnson | President, Institute for New Economic Thinking

“A fascinating guide to how to be an entrepreneur—and thereby do the world a favor—from one who has done it.”

– Matt Ridley | Award-Winning Author of Genome, The Rational Optimist, and The Evolution of Everything

“Those with the ambition to launch a new company should read this book carefully.”

– Jim Champy | Coauthor of Reengineering the Corporation

“John Chisholm’s awesome experience gives him the expertise to write this book—so you should listen.”

– Adam Draper | CEO and Founder of Boost

“A TOUR DE FORCE. Now, this is a great book. The author expertly weaves in his personal story with his numerous observations and extremely helpful suggestions for how to start a company (from even thinking of the idea behind the company in the first place) and to grow it. One of the best books about entrepreneurship out there, not to be missed.”