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The Marketing of Nations, Philip Kotler


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Godina izdanja: Ostalo
ISBN: Ostalo
Jezik: Engleski
Oblast: Marketing
Autor: Strani

From the world`s leading marketing guru, Philip Kotler, together with co-authors Somkid Jatusripitak and Suvit Maesincee, comes a new framework for successfully building national wealth by marketing to the world. With the rise of the global marketplace, no nation can afford to focus solely on a healthy domestic economy; its leaders must also develop policies-based on a mission and a vision -- to guide their day-to-day efforts to grow the nation`s economy. The Marketing of Nations is the first book in its field to connect macroeconomic public policy.

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Predmet: 39175231
From the world`s leading marketing guru, Philip Kotler, together with co-authors Somkid Jatusripitak and Suvit Maesincee, comes a new framework for successfully building national wealth by marketing to the world. With the rise of the global marketplace, no nation can afford to focus solely on a healthy domestic economy; its leaders must also develop policies-based on a mission and a vision -- to guide their day-to-day efforts to grow the nation`s economy. The Marketing of Nations is the first book in its field to connect macroeconomic public policy. 39175231 The Marketing of Nations, Philip Kotler

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