Stara cena |
998 din |
|
Cena: |
898 din
(Predmet je prodat)
|
Stanje: | Nekorišćen |
Garancija: | Ne |
Isporuka: | Pošta Post Express Lično preuzimanje |
Plaćanje: | Tekući račun (pre slanja)
Ostalo (pre slanja) Lično |
Grad: |
Voždovac, Beograd-Voždovac |
Godina izdanja: Ostalo
ISBN: Ostalo
Jezik: Engleski
Oblast: Marketing
Autor: Strani
From the world`s leading marketing guru, Philip Kotler, together with co-authors Somkid Jatusripitak and Suvit Maesincee, comes a new framework for successfully building national wealth by marketing to the world. With the rise of the global marketplace, no nation can afford to focus solely on a healthy domestic economy; its leaders must also develop policies-based on a mission and a vision -- to guide their day-to-day efforts to grow the nation`s economy. The Marketing of Nations is the first book in its field to connect macroeconomic public policy.