ISBN: 1568985592
Godina izdanja: 2005
Oblast: Dizajn
Jezik: Engleski
Autor: Strani

Adrian Shaughnessy - How To Be a Graphic Designer Without Losing Your Soul
Princeton Architectural Press, 2005
160 str.
meki povez
stanje: vrlo dobro

23 cm |

Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers. How should designers manage the creative process? What`s the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients. The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer.

Contents:
Foreword / Stefan Sagmeister
Introduction: What is this book about?
1: Attributes needed by the modern designer: graphic design is for self-centered obsessives
2: How to find a job: I want a job where I have lots of freedom and get to do award-winning stuff
3: Being freelance: I want to work for myself by myself
4: Setting up a studio: I want to run my own studio-I like doing tax calculations and eighteen-hour days
5: Running a studio: I want to run a world-famous studio, do great work and make lots of money
6: Winning new work: I always need more work, and why does someone else always get the good jobs?
7: Clients: All clients are bad
8: Self-promotion: I don`t want to be famous, I just want my peers to like what I do
9: Creative process: I want to do great work, but sometimes my work isn`t as good as I`d like it to be
Bibliography
Appendix
Acknowledgments
Interviews (throughout the book)

This guidebook addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, but want to avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and practical suggestions for running a successful business.


1568985592