ISBN: 1564969053
Godina izdanja: 2003
Oblast: Dizajn
Jezik: Engleski
Autor: Strani

Judith Evans, Cheryl Dangel Cullen - Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design)
Rockport Publishers Inc., 2003
176 str.
tvrdi povez
stanje: vrlo dobro

Features companies such as Adidas, Avis, Priceline, Bestbuy and Sony PlayStation 2

Logos (Symbols) Design
Trademarks Design

Today we perceive companies such as Gateway, Federal Express and Virgin Atlantic Airlines as market leaders, but once upon a time they were `challenger brands.` This study explores the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. The book is filled with full-color photos that bring winning graphic design strategies to life. It traces the journey of top companies from challenger brands to market leaders. Brand developers, designers, and advertising executives reveal their inside strategies for success.

Challenging the Big Brands: ¦ Is the first book to address the critical role that graphic design plays in brand success ¦ Traces the journey of today`s top companies from challenger brands to market leaders ¦ Is filled with full-color photos that bring winning graphic design strategies to life ¦ Reveals brand developers`, designers`, and advertising executives` inside strategies for success. Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were `challenger brands.` While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. -- Featured companies: -- FedEx -- Adidas -- Hush Puppies -- sarabanda -- JetBlue -- Virgin Atlantic Airways -- Avis -- Gateway -- Seat -- Egg -- Handspring -- Sony PlayStation 2 -- Best Buy -- KitchenAid -- Seven Network -- Ml -- VH1 -- Simply Music -- Burn -- SoBe -- Osborne -- Krispy Kreme -- Christie`s -- Big Yellow -- Priceline -- Ameritrade


grafički dizajn, marketing, 1564969053