Godina izdanja: Ostalo
ISBN: Ostalo
Jezik: Engleski
Autor: Strani

Tvrd povez sa omotom, dobro očuvana, format 23cm, engleski jezik. Izdanje Vidalia house 2004, 395 strana.

Michael Willard has had a varied career as a newsman, political and policy advisor to US. Senators, senior public relations and advertising counselor, author, publisher, artist and entrepreneur.

After 22 years in risky markets—Moscow, Kyiv, Istanbul—Willard and his wife Olga formed Willard Global Strategies to serve clients around the globe.

His primary emphasis today is training in crisis management and public speaking and representing and raising the profile and enhancing the reputation of promising entertainers, authors and leading business executives.

Willard has served as a consultant to many international companies, including Unilever, Nestle, Dannon, McDonalds, Citibank and Royal Dutch Shell, to name a few. He has counseled two prime ministers and two other politicians who became prime ministers.

Before becoming a founding partner of The Willard Group in Kyiv and Moscow, he was managing director and market leader of Burson-Marsteller`s operations in Russia and Ukraine, supervising services in public relations, research, governmental relations, special events and advertising.

In 1998 Willard purchased the Kyiv office of Burson-Marsteller and formed The Willard Group Companies. In 2001, the company opened a Moscow office and in 2005 an Istanbul office. In 2016, he formed his current company, headquartered in Orlando, working with Allen Media Strategies.


Willard launched B-M’s first commercial operation in Ukraine in 1996 and in 1997 helped lead the Russian B-M team to a successful transition from government-funded projects to commercial work.


First coming to the former Soviet Union in 1994, Willard led B-M`s largest government funded project in the region, the Ukraine Market Reform Education Program under a USAID contract. 



During this period, Willard provided counsel to the Bosnian government in Sarajevo on issues not resolved in the Dayton Peace Accords, working directly with the Prime Minister. 



Prior to joining B-M, Willard was president and owner of Willard & Associates for nearly a decade before selling the advertising/public relations agency to his employees. 



Willard was director of US Sen. Robert Byrd`s Democratic Leader`s office when Byrd held that position, also serving in the capacity of a communications, foreign affairs and domestic policy advisor for seven years. 
 

Joining Byrd`s office as press secretary, Willard quickly became a top advisor, traveling with Byrd to visit world leaders in the senator`s capacity as Presidential Emissary for President Jimmy Carter. 



As an advisor to Byrd, Willard organized discussions with TV networks that led to the first televised coverage of the US Senate and he produced the first opposition party television response to the President’s State of the Union message, a practice that today is common 



Additionally, Willard led various Senate Democratic Policy Committee and Intelligence Committee staff delegations to Central America (El Salvador, Nicaragua, Honduras, Panama) in the 1980s, meeting with government

officials and opposing party and guerrilla leaders. 
 

Wanting to open a business in West Virginia, Willard first returned to the state as Communications Director for then Gov. John D. Rockefeller IV. Willard served as a political advisor to Rockefeller in his successful bid to win a US Senate seat. 



Prior to joining Byrd, Willard was a political reporter for United Press International in Nashville, and later State Manager for UPI in Kentucky and then West Virginia.
Early in his career, Willard was a reporter on various newspapers, including the Orlando Sentinel and the Tampa Times. He covered civil rights disturbances throughout the South, and the early lunar missile shots at Cape Canaveral. 



Willard first joined Burson-Marsteller in the firm`s Washington office, heading the office`s media group and participating in the crisis simulation and media training teams. From August 2011 to July 2013 Willard served as CEO of the English language Kyiv Post newspaper, taking a leave of absence from his company. 




In his spare time, Willard is a painter and songwriter. He has held three one- man exhibitions in Kyiv galleries and sold paintings in Europe and the US.

A native of Vidalia, Georgia, he is a graduate of the University of Florida with a degree in advertising and marketing and is a former member of the board of directors of the European Business Association and Burson- Marsteller’s European board of directors.