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MARKETING GENIUS - PETER FISK


Cena:
600 din
Želi ovaj predmet: 1
Stanje: Nekorišćen
Garancija: Ne
Isporuka: Pošta
Post Express
Lično preuzimanje
Plaćanje: Tekući račun (pre slanja)
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Lično
Grad: Beograd-Čukarica,
Beograd-Čukarica
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ISBN: Ostalo
Godina izdanja: Ostalo
Jezik: Engleski
Autor: Strani

Tvrd povez, manji četvrtasti format, 490 strana.

Lepo očuvana knjiga.

The little black book of marketing is here. Marketing guru Peter Fisk`s inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today`s markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world`s most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world`s largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management.

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Predmet: 62090073
Tvrd povez, manji četvrtasti format, 490 strana.

Lepo očuvana knjiga.

The little black book of marketing is here. Marketing guru Peter Fisk`s inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today`s markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world`s most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world`s largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management.
62090073 MARKETING GENIUS - PETER FISK

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