ISBN: Ostalo
Godina izdanja: 1946
Jezik: Engleski
Vrsta: Eseji i kritike
Autor: Strani

THE ART OF PLAIN TALK by Rudolf Flesch takes its place beside the dictionary as a tool for the writer who wants his work read. His readability formula and the ideas and techniques of simple communication which are related to its use are major contributions to good English, to writing craftsmanship, and to objective standards of measuring how understandable writing is.

The book begins in wonderfully simple language and continues from there.

“This is a book on plain talk. It tells you how to speak and write so that people understand what you mean.”

“You may wonder why you find so many long sentences in books, magazines, and newspapers. The explanation, to the best of my knowledge, is simply that those sentences are written, not to make it easy for the reader, but to ensnare him like a fly on flypaper, or buttonhole him to attention.”

predgovor: Lyman Bryson
jezik: engleski
Izdavač: Harper&Row
Godina: 1946.
Povez: tvrd
Pismo: latinica
Broj strana: 210
Format: 21x14cm