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Iacocca: An Autobiography

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H.C.E (6661)

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Godina izdanja: Ostalo
ISBN: Ostalo
Jezik: Engleski
Oblast: Menadžment
Autor: Strani

lepo


Iacocca: An Autobiography is Lee Iacocca`s best selling autobiography, co-authored with William Novak and originally published in 1984. Most of the book is taken up with reminiscences of Iacocca`s career in the car industry, first with the Ford Motor Company, then the Chrysler Corporation. The hugely successful autobiography was the best-selling non-fiction hardcover book of 1984 and 1985.
Iacocca: An Autobiography


On je američka legenda, iskreni biznismen koji je Chrysler vratio s ruba propasti i usput postao medijska slavna osoba, spiker i čovjek kojeg su mnogi nagovarali da se kandidira za predsjednika.

Sin talijanskih imigranata, Lee Iacocca spektakularno se popeo na ljestvici Ford Motor Company i postao njezin predsjednik, samo da bi bio svrgnut osam godina kasnije u igri moći koja ga je trebala slomiti. Ali Lee Iacocca se nije naljutio, već se osvetio. Vodio je bitku za opstanak Chryslera koja je njegovo ime učinila simbolom integriteta, znanja i hrabrosti za milijune Amerikanaca.

U svom klasičnom žestokom stilu, govori nam kako je promijenio automobilsku industriju 1960-ih stvarajući fenomenalni Mustang. Ide iza kulisa kako bi pogledao vladavinu zastrašivanja i manipulacije Henryja Forda. Prisjeća se čudesnog ponovnog rođenja Chryslera od gotovo bankrota do otplate državnog zajma od 1,2 milijarde dolara tako rano da Washington nije znao kako unovčiti ček.


Author
Lee Iacocca, William Novak
Original title
Iacocca: An Autobiography
Language
English
Publisher
Bantam Dell Pub Group
Publication date
November 1984
Pages
352
ISBN
978-0553050677
OCLC
819529945
Summary
edit
In part 1 of the book, Iacocca speaks of his Italian immigrant family and his experiences at school.[1] Because he couldn`t join the army for World War II due to rheumatic fever as a child, he attended Lehigh University, where he completed his studies in 8 straight semesters. He was offered a job at Ford straight out of college, but at the same time, he was offered a fellowship for a graduate degree at Princeton University. He took the fellowship with the promise of a job after leaving Princeton. In his year at Princeton, his recruiter was drafted into the war and by the time he was finished with school, no one at Ford had heard of him. After explaining what had happened, he was given the 51st spot on the training group.
In part 2, `The Ford Story`, Iacocca tells of his triumph of the Mustang and his climb to power in the company.[2] He and Henry Ford II developed a father-son relationship, and he also had developed a lasting relationship with Robert McNamara. After becoming President of Ford, Henry Ford II began fearing that Iacocca would be after the CEO job next. He established a plot to fire Iacocca, and Iacocca was to resign from the company on October 15, 1978, his 54th birthday.
In Part 3, `The Chrysler Story`, Iacocca tells of his difficult task of saving Chrysler from bankruptcy.[3] He began a total reorganization of the company (including many layoffs) and received a US$1.2 billion loan guarantee[4] from the government with many stipulations, including increased fuel efficiency of its vehicles and restructuring the company to be profitable. On July 13, 1983, the loan was paid back in full and Chrysler began to flourish.
The final portion of the book, titled `Straight Talk`, consists of rhetoric arguing for legislation compelling Americans to wear seatbelts, the high cost of labor, and the Japanese challenge.

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Predmet: 82949703
lepo


Iacocca: An Autobiography is Lee Iacocca`s best selling autobiography, co-authored with William Novak and originally published in 1984. Most of the book is taken up with reminiscences of Iacocca`s career in the car industry, first with the Ford Motor Company, then the Chrysler Corporation. The hugely successful autobiography was the best-selling non-fiction hardcover book of 1984 and 1985.
Iacocca: An Autobiography


On je američka legenda, iskreni biznismen koji je Chrysler vratio s ruba propasti i usput postao medijska slavna osoba, spiker i čovjek kojeg su mnogi nagovarali da se kandidira za predsjednika.

Sin talijanskih imigranata, Lee Iacocca spektakularno se popeo na ljestvici Ford Motor Company i postao njezin predsjednik, samo da bi bio svrgnut osam godina kasnije u igri moći koja ga je trebala slomiti. Ali Lee Iacocca se nije naljutio, već se osvetio. Vodio je bitku za opstanak Chryslera koja je njegovo ime učinila simbolom integriteta, znanja i hrabrosti za milijune Amerikanaca.

U svom klasičnom žestokom stilu, govori nam kako je promijenio automobilsku industriju 1960-ih stvarajući fenomenalni Mustang. Ide iza kulisa kako bi pogledao vladavinu zastrašivanja i manipulacije Henryja Forda. Prisjeća se čudesnog ponovnog rođenja Chryslera od gotovo bankrota do otplate državnog zajma od 1,2 milijarde dolara tako rano da Washington nije znao kako unovčiti ček.


Author
Lee Iacocca, William Novak
Original title
Iacocca: An Autobiography
Language
English
Publisher
Bantam Dell Pub Group
Publication date
November 1984
Pages
352
ISBN
978-0553050677
OCLC
819529945
Summary
edit
In part 1 of the book, Iacocca speaks of his Italian immigrant family and his experiences at school.[1] Because he couldn`t join the army for World War II due to rheumatic fever as a child, he attended Lehigh University, where he completed his studies in 8 straight semesters. He was offered a job at Ford straight out of college, but at the same time, he was offered a fellowship for a graduate degree at Princeton University. He took the fellowship with the promise of a job after leaving Princeton. In his year at Princeton, his recruiter was drafted into the war and by the time he was finished with school, no one at Ford had heard of him. After explaining what had happened, he was given the 51st spot on the training group.
In part 2, `The Ford Story`, Iacocca tells of his triumph of the Mustang and his climb to power in the company.[2] He and Henry Ford II developed a father-son relationship, and he also had developed a lasting relationship with Robert McNamara. After becoming President of Ford, Henry Ford II began fearing that Iacocca would be after the CEO job next. He established a plot to fire Iacocca, and Iacocca was to resign from the company on October 15, 1978, his 54th birthday.
In Part 3, `The Chrysler Story`, Iacocca tells of his difficult task of saving Chrysler from bankruptcy.[3] He began a total reorganization of the company (including many layoffs) and received a US$1.2 billion loan guarantee[4] from the government with many stipulations, including increased fuel efficiency of its vehicles and restructuring the company to be profitable. On July 13, 1983, the loan was paid back in full and Chrysler began to flourish.
The final portion of the book, titled `Straight Talk`, consists of rhetoric arguing for legislation compelling Americans to wear seatbelts, the high cost of labor, and the Japanese challenge. 82949703 Iacocca: An Autobiography

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