ISBN: Ostalo
Godina izdanja: ddd
Jezik: Engleski
Oblast: Marketing
Autor: Strani

Philip Kotler (Author)
Kotler on Marketing: How to Create, Win, and Dominate Markets

2001g
255 strana
udzbenički format
ENGLESKI jezik
Stranice neznatno požutele, odlično stanje, na početku knjige gde su navedene ostale knjige autora jedna knjiga je označena jedva primetnim žutim flomasterom (par reči)

Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.
Through Kotler`s profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler`s savvy advice, which has so well served such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler`s worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal.
If your marketing strategy isn`t working, Kotler`s treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with the world`s bestknown marketer and improve your marketing performance tomorrow.