Cena: |
Stanje: | Polovan bez oštećenja |
Garancija: | Ne |
Isporuka: | Pošta Post Express |
Plaćanje: | Tekući račun (pre slanja) Ostalo (pre slanja) Pouzećem |
Grad: |
Beograd-Ralja, Beograd-Sopot |
ISBN: Ostalo
Jezik: Engleski
Oblast: Marketing
Autor: Strani
Godina izdanja: xxx
Marketing Strategy and Competitive Positioning
by Graham Hooley (Author), Nigel Piercy (Author),
treće izdanje
engleski jezik
udzbenički format
622 strane
2004g
veoma lepo očuvana
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.