ISBN: 1405300493
Godina izdanja: 2003
Jezik: Engleski
Oblast: Marketing
Autor: Strani

Tom Peters - Re-Imagine!: Business Excellence in a Disruptive Age
Dorling Kindersley DK, 2003
352 str.
tvrdi povez
stanje: dobro

Explores radical ways of turning accepted business organization and wisdom on its head. This book provides a wake-up call for those managers and executives who want to stay ahead of the game and get on the route to innovation for business excellence.

More than just a how-to book for the 21st Century, Re-imagine! is a call to arms, a passionate wake-up call for the business world, educators, and society as a whole. Focusing on how the business climate has changed, this inspirational book outlines how the new world of business works, explores radical ways of overcoming outdated, traditional company values, and embraces an aggressive strategy that empowers talent and brand-driven organizations where everyone has a voice.

6 Foreword: I`m Mad as Hell
12 Introduction: New War New Business
18 Part I. NEW BUSINESS NEW CONTEXT
20 Chapter 1. Re-imagining the World: All Bets Are Off
30 Chapter 2. Control Alt Delete: The Destruction Imperative
46 Part II. NEW BUSINESS NEW TECHNOLOGY
48 Chapter 3. In the Crosshairs: White-Collar Cataclysm
58 Chapter 4. InfoTech Changes Everything: `On the Bus` or ... `Off the Bus`?
70 Part III. NEW BUSINESS NEW VALUE
72 Chapter 5. From `Cost Center` to Stardom: The PSF/Professional Service Firm Transformation
84 Chapter 6. PSFs Mean Business: The Solutions Imperative
96 Chapter 7. Welcome to XFICross-Functional World: The Solutions50
110 Part IV. NEW BUSINESS NEW BRAND
112 Chapter 8. Beyond Solutions: Providing Memorable `Experiences`
124 Chapter 9. ExperiencesPlus: Embracing the `Dream Business`
132 Chapter 10. Design: The `Soul` of New Enterprise
146 Chapter 11. Design`s Long Coattails: Beautiful Systems
154 Chapter 12. The Ultimate Value Proposition: The Heart of Branding
164 Part V. NEW BUSINESS NEW MARKETS
166 Chapter 13. Trends Worth Trillion$$$ I: Women Roar
184 Chapter 14. Trends Worth Trillion$$$ II: Boomer Bonanza
192 Part VI. NEW BUSINESS NEW WORK
194 Chapter 15. Making Work Matter: The WOW Project!
202 Chapter 16. No Limits: WOW Projects for the `Powerless`
210 Chapter 17. Boss Work: Heroes, Demos, Stories
222 Chapter 18. Bringing WOW Work to Fruition: The Sales25
232 Part VII. NEW BUSINESS NEW PEOPLE
234 Chapter 19. Re-imagining the Individual: Life in a Brand You World
248 Chapter 20. Boss Job One: The Talent25
268 Chapter 21. Meet the New Boss: Women Rule
276 Chapter 22. Getting It Right at the Start: Education for a Creative & Self-Reliant Age
292 Part VIII. NEW BUSINESS NEW MANDATE
294 Chapter 23. Think Weird: The High Value-Added Bedrock
304 Chapter 24. In Search of Excellence: A Three-Generation Report Card
318 Chapter 25. Pursuing Excellence in a Disruptive Age: The LeadershipSO
344 Index
349 Acknowledgments
352 Author`s Biography


Nonfiction, 1405300493