ISBN: 1436319536
Godina izdanja: 2004
Jezik: Engleski
Oblast: Menadžment
Autor: Strani

Daniel J. Moe - Retail: the Art and Science The Fundamentals of Retail Buying
Xlibris, 2004
191 str.
meki povez
stanje: vrlo dobro

Retail: the Art and Science is the ultimate “how to” book for the retail buyer. While some works may be big on nebulous generalities or filled with grand ideas that are more motivational than practical, this book offers real world lessons and sound explanations that can be applied in retail. Each chapter deals with one of the fundamentals that every merchant needs to understand. An agnostic approach with each topic allows these principles to be applicable to all channels of retail, whether mass market, drugstore, grocery, warehouse club, or specialty. This book is written in an illustrative style with many examples and personal stories that make each subject real. Lofty topics are explained in a real world, understandable fashion. Retail: the Art and Science will be a valuable learning tool for buyers, merchandising executives, retail professionals, even manufacturing and sales.

CONTENTS
Preface
Foreword
Chapter 1: Portfolio Management
Chapter 2: Pricing Part I
Chapter 3: Pricing II
Chapter 4: Creating An Assortment
Chapter 5: Merchandise Planning
Chapter 6: Building An Ad Plan
Chapter 7: Payment Terms
Chapter 8: Allowances
Chapter 9: Post Audit Claims
Chapter 10: Inventory Basics
Chapter 11: The Line Review
Chapter 12: The Click ‘N Mortar Merchant
Chapter 13: Quick Hits
Chapter 14: The Great Merchant


Nonfiction, 1436319536