Godina izdanja: Ostalo
ISBN: Ostalo
Jezik: Engleski
Oblast: Menadžment
Autor: Strani

The Brand You 50 : Or : Fifty Ways to Transform Yourself from an `Employee` into a Brand That Shouts Distinction, Commitment, and Passion!

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Technology is driving a business revolution. Those who survive will have to adapt and reinvent themselves -- quickly. In these important books, Tom explains what`s happening, provides the tools you need to meet the challenge, and inspires you to...go for it. It`s your future and these are your books. THE BRAND YOU 50 In today`s wild wired world, you`re distinct...or extinct. Survive, thrive, triumph by becoming Brand You! The fundamental unit in today`s economy is the individual, a.k.a. YOU! Jobs are performed by temporary networks that disband when the project is done. So to succeed you have to think of yourself as a freelance contractor -- Brand You! Someone who is savvy, informed, always learning and growing, who knows how to sell herself, and -- most important -- does work that matter The Brand You 50 lays it all out: from designing your business card to landing jobs, from building your Rolodex to crafting an image, from transforming your skill portfolio to delivering results every time. In 50 easy-to-digest sections featuring over 200 Things To Do, Tom Peters shows you how to create a unique, fabulous, high-performance (and highly paid)

Michael Goldhaber, writing in Wired, said, `If there is nothing very special about your work, no matter how hard you apply yourself you won`t get noticed and that increasingly means you won`t get paid much either. In times past you could be obscure yet secure -- now that`s much harder.`

Again: the white collar job as now configured is doomed. Soon. (`Downsizing` in the nineties will look like small change.) So what`s the trick? There`s only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.

A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that`s not the way we`ve thought about white collar workers--ourselves--over the past century. The `bureaucrat` on the finance staff is de facto faceless, plugging away, passing papers.

But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she`ll be able to brag about years from now.

I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone`s payroll) and, of course, of Brand You.

Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You.

In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it`s important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.