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Walter Isaacson - Steve Jobs


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ISBN: 1408703742
Godina izdanja: 2011
Jezik: Engleski
Autor: Strani

Walter Isaacson - Steve Jobs
Little, Brown Book Group, 2011
630 str.
tvrdi povez
stanje: vrlo dobro

Based on more than forty interviews with Jobs conducted over two years, as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues, the author has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple`s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

Contents:
How this book came to be
Childhood: abandoned and chosen
Odd couple: the two Steves
The dropout: turn on, tune in ..
Atari and India: Zen and the art of game design
The Apple I: turn on, boot up, jack in ..
The Apple II: dawn of a new age
Chrisann and Lisa: he who is abandoned ..
Xerox and Lisa : graphical user interfaces
Going public: a man of wealth and fame
The Mac is born: you say you want a revolution
The reality distortion field: playing by his own set of rules
The design: real artists simplify
Building the Mac: the journey is the reward
Enter Sculley: the Pepsi challenge
The launch: a dent in the universe
Gates and Jobs: when orbits intersect
Icarus: what goes up ..
NeXT: Prometheus unbound
Pixar: technology meets art
A regular guy: love is just a four-letter word
Family man: at home with the Jobs clan
Toy story: Buzz and Woody to the rescue
The second coming: what rough beast, its hour come round at last ..
The restoration: the loser now will be later to win
Think different: Jobs as iCEO
Design principles: the studio of Jobs and Ive
The iMac: hello (again)
CEO: still crazy after all these years
Apple stores: genius bars and siena sandstone
The digital hub: from iTunes to the iPod
The iTunes store: I`m the Pied Piper
Music man: the sound track of his life
Pixar`s friends: ... and foes
Twenty-first-century Macs: setting Apple apart
Round one: Memento mori
The iPhone: three revolutionary products in one
Round two: the cancer recurs
The iPad: into the post-PC era
New battles: and echoes of old ones
To infinity: the cloud, the spaceship, and beyond
Round three: the twilight struggle
Legacy: the brightest heaven of invention


Nonfiction, Biography, 1408703742

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Predmet: 76864681
Walter Isaacson - Steve Jobs
Little, Brown Book Group, 2011
630 str.
tvrdi povez
stanje: vrlo dobro

Based on more than forty interviews with Jobs conducted over two years, as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues, the author has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple`s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

Contents:
How this book came to be
Childhood: abandoned and chosen
Odd couple: the two Steves
The dropout: turn on, tune in ..
Atari and India: Zen and the art of game design
The Apple I: turn on, boot up, jack in ..
The Apple II: dawn of a new age
Chrisann and Lisa: he who is abandoned ..
Xerox and Lisa : graphical user interfaces
Going public: a man of wealth and fame
The Mac is born: you say you want a revolution
The reality distortion field: playing by his own set of rules
The design: real artists simplify
Building the Mac: the journey is the reward
Enter Sculley: the Pepsi challenge
The launch: a dent in the universe
Gates and Jobs: when orbits intersect
Icarus: what goes up ..
NeXT: Prometheus unbound
Pixar: technology meets art
A regular guy: love is just a four-letter word
Family man: at home with the Jobs clan
Toy story: Buzz and Woody to the rescue
The second coming: what rough beast, its hour come round at last ..
The restoration: the loser now will be later to win
Think different: Jobs as iCEO
Design principles: the studio of Jobs and Ive
The iMac: hello (again)
CEO: still crazy after all these years
Apple stores: genius bars and siena sandstone
The digital hub: from iTunes to the iPod
The iTunes store: I`m the Pied Piper
Music man: the sound track of his life
Pixar`s friends: ... and foes
Twenty-first-century Macs: setting Apple apart
Round one: Memento mori
The iPhone: three revolutionary products in one
Round two: the cancer recurs
The iPad: into the post-PC era
New battles: and echoes of old ones
To infinity: the cloud, the spaceship, and beyond
Round three: the twilight struggle
Legacy: the brightest heaven of invention


Nonfiction, Biography, 1408703742
76864681 Walter Isaacson - Steve Jobs

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